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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q36-Q41):

NEW QUESTION # 36
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?

A. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
B. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
C. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
D. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Answer: D

NEW QUESTION # 37
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A. Scale back sending for specific ISPs until the issue subsides.
B. Increase the frequency of email sending to boost engagement.
C. Broaden segmentation criteria to reach more diverse audiences.

Answer: A

NEW QUESTION # 38
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop.
How should journey Builder be configured to meet this requirement?

A. Configure Journey Entry Event to 'allow no re-entry.'
B. Configure Journey Settings to 'allow no re-entry.
C. Configure Journey Email Send to dedupe on email address.

Answer: B

NEW QUESTION # 39
An email marketing team has been tasked with building a new email that pulls in personalized content based on
customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four
elements that are required for the creation of a dynamic content rule?

A. Preferences, Value, Operator, Lists
B. Attribute, Value, Operator, Content
C. Lists, Value, Operator, Images
D. Customers, Value, Operator, Content

Answer: B

NEW QUESTION # 40
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?

A. Send Logging
B. Profile Center
C. Publication Lists
D. Subscriber Keys

Answer: C

NEW QUESTION # 41
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